LASSWELL : Propaganda technique in World War I (ajánló)
Long out of print, this book has become a contemporary classic on propaganda technique – relying almost exclusively on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials.
In a new introduction with Jackson A. Giddens as coauthor, Professor Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda – for instance, a distinction is made between "value demands" (war aims, guilt, satanism) and "expectations" (the illusion of victory) – and how to summarize the procedures employed in organizing and carrying out propaganda operations.
Propaganda Technique deals primarily with problems of internal administration (centralization, decentralization, headquarters, and field) and lateral coordination (inter-Allied liaison, legislative relations) rather than with the relationship between policy makers and propagandists. However, Jackson Giddens enumerates procedures in the book which illustrate an underlying assumption that decision makers were deeply involved in and influenced by considerations of propaganda and public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.
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| KATALÓGUS | TARTALOM |
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