NAFSA:Association of International Educators
NAFSA 54th Annual Conference
San Antonio, Texas – May 26-31, 2002
Recruitment and Management of Volunteers in Educational Advising Centers
A Manual
Conference session
Friday, May 31, 2002
Presenters:
Rasa Antanaviciute, Educational Advising Center,
Vilnius, Lithuania
rasa.antanaviciute@cr.vu.lt
Lyubov Kitchigina, American Education Information
Center, Tomsk, Russia
lyubov@sun.lib.tsu.ru
Ivana Puljiz, SIC-International Educational Center,
Zagreb, Croatia
ipuljiz@sic.hr
Introductory Note
1. General Information About Volunteering1.1 Volunteering – A
Definition
1.2 Three Criteria For Volunteering
1.3 Brief History Of
Volunteering
1.4 Volunteering Facts
And Statistics
2. Volunteer Staff Recruitment And Management
3. Current Situation In Overseas Educational Advising Centers
3.2 Three Examples
3.2.1 Volunteering
In AEIC, Tomsk, Russia
3.2.2 Volunteering At
VEAC, Vilnius, Lithuania
3.2.3 Volunteering In SIC, Zagreb,
Croatia
4. Bill Of Rights For Volunteers
Introductory Note
This manual aims to provide an overview of recruitment and management strategies deployed in volunteer work. The manual contains adjustable volunteering models and aims to serve as a handbook for educational advisers and other international education professionals interested in establishing or improving their volunteer practices.
1. GENERAL INFORMATION ABOUT VOLUNTEERING
1.1 Volunteering – A Definition
Any activity which involves spending time, unpaid, doing something which aims to benefit someone (individuals or groups) other than or in addition to close relatives or to benefit the environment including animals.
National Center for Volunteering, UK
1.2 Three Criteria For Volunteering
The three criteria given below are broad enough to include virtually all forms of volunteering found around the world, yet they effectively distinguish volunteering from other forms of behavior that may superficially resemble it.
1. It is not undertaken primarily for financial gain. If the monetary reimbursement that people receive for the work they do is equal to, or greater than the ‘market value’ of the work, this cannot be regarded as volunteering. However, anyone who volunteers should certainly have all legitimate expenses arising out of their activities reimbursed by the organization that involves them; this is important, as it prevents them from being out of pocket as a consequence of their involvement – and therefore helps to ensure that people with limited financial resources are not excluded from volunteering.
2. It is undertaken of one’s free will. Free will is basic tenet of voluntary action, but people who volunteer seldom do so entirely voluntarily: They are usually under some pressure, either from their peers or from their own feelings of social obligation. However, this criterion does help to distinguish genuinely voluntary volunteering from situations where there is explicit external coercion of the individual: for example, where schools require pupils to volunteer; where the employees of a company with an official volunteering scheme are required to take part (and the ‘volunteering’ is entered on the person’s employment record); or where governments offer young men the chance to do community service as an alternative to military service.
3. It brings benefit to a third party
as well as to the people who volunteer.
This criterion helps to distinguish volunteering
from a purely leisure activity such as playing football (although playing football
for a good cause might fall within the definition). This toolkit adopts a broad
interpretation of beneficiaries: It includes friends, neighbors, and such abstract
notions as ‘society’ or the ‘environment’, only excluding the immediate family
of the person who volunteers. This enables mutual aid and participation in a
political party or single-issue campaign to be treated as forms of volunteering
that are just as valid as providing services. These three criteria provide ample
space for the full range of volunteering. It would be
a mistake to insist that volunteering can only take place trough and organization
of some kind as such a criterion would exclude a great deal of mutual aid as
well as the vast amount of unmanaged help that goes on between neighbors and
friends.
From the 2001 NAFSA pre-conference workshop ‘Volunteer Management 101 for International Educators’, by Darlene E. Grega and Barbara Lamb
1.3 Brief History of Volunteering
Values as solidarity and mutual assistance resurfaced in 1920 as an antidote to the hate and horror of World War I. That summer, a group of Austrian, English, French, German and Swiss volunteers -- some of them former soldiers and thus ex-enemies -- set to work to rebuild a village near Verdun which had been destroyed in a battle that cost more than a million lives. From that very first international voluntary workcamp sprang the first modern voluntary service movement, an organization known by its French name and acronym, Service Civil International. S.C.I. soon had younger brothers and sisters as voluntary service spread in the 1920s and 1930s. At that time it was often seen as a means of building friendships among young people of different European countries. It was also used in countries as different as the U.S.A. and Bulgaria, during the severe economic crisis following 1929, as a means of giving unemployed young people something socially useful to do, as well as a bed and food. In 1934, S.C.I. sent four European volunteers to work with the poorest of the poor in India -- a pioneer team that was the ancestor to the British Volunteer Programme, US Peace Corps, Deutsche Entwiklungsdienst and other such North-to-South long-term volunteering actions, which in turn preceded the UN Volunteers programme.
World War II saw, in some democratic countries, volunteering take the place
of military mobilization for conscientious objectors. In the late 1940s and
throughout the 1950s young volunteers played an important part in the reconstruction
of Europe, and the establishment of cross-border friendships, in projects that
ranged from rebuilding central Warsaw and war-damaged villages in Western Europe
to spanning Yugoslavia with the Bratstvo-Jedinstvo (Brotherhood and Unity) highway.
[…] Thanks in good part to UNESCO and its Coordinating Committee for International
Voluntary Service (created in 1948) volunteers from East and West were soon,
albeit symbolically, jointly "rusting" the "Iron Curtain". Volunteers from East
also traveled to the West.
Emancipation from colonial rule gave birth to national volunteer movements throughout Asia, Africa and Latin America. Some were tiny and fragile: in Nigeria, the Lagos Voluntary Workcamps Organization was so poor it couldn't afford postage stamps and its members delivered invitations to potential student volunteers on foot. Other operations were huge: in 1960, 15- to 18-year-old secondary school students formed the backbone of the volunteer force that virtually eliminated illiteracy in Cuba. Long-term volunteering to assist developing countries took off in the 1960s and with it soon came calls to depoliticize it. To ensure that volunteers not be used as « soldiers » in the Cold War, the creation of a U.N. corps of volunteers was advocated. Already in the 1950s, UNESCO had successfully used small teams of volunteers from the U.S.A. and Jordan at its regional adult education centres in the Arab States and Latin America. The 1970s dawned with the creation of the UN Volunteers programme.
There are two very important aspects of the end-of-the-century history of volunteering. First is the resurgence of volunteering in the ex-Socialist countries. But a new kind of volunteering has emerged from the ruins, and has taken root in several countries, particularly in North-Eastern Europe, where the UNESCO- and EU-supported EASTLINKS Network forms a common denominator. The UN Volunteers programme's Azerbaijan Project offers a hopeful avenue of innovation in the Caucasus. The second aspect concerns age: with extending healthy longevity in industrialized countries, increasing numbers of qualified retired professionals are now finding satisfaction and enrichment by offering their services, abroad as well as at home.
By Arthur Gillette, Former Director of UNESCO's
Division of Youth and Sports Activities
Contents
1.4 Volunteering facts and statistics
1.4.1 Facts on Volunteering – International Perspective
|
Table 1: Giving and Volunteering |
|||||
|
Britain |
Canada |
France |
Spain |
USA |
|
|
Percentage of population donating to charity |
65% |
62% |
27% |
71% |
55% |
|
Average donation (US per month) |
$14 |
$43 |
$8 |
$15 |
$38 |
|
Percentage of population volunteering for charity |
15% |
25% |
10% |
11% |
20% |
|
Average time volunteered (in hours per month) |
1.8 |
5.2 |
1.6 |
1.6 |
2.2 |
|
Table 2: Share of the population giving to each category of charity |
|||||
|
Britain |
Canada |
France |
Spain |
USA |
|
|
Social welfare |
14% |
11% |
2% |
39% |
8% |
|
Religion |
16% |
29% |
6% |
22% |
33% |
|
Medicine and health |
23% |
29% |
11% |
6% |
7% |
|
Civic and social associations |
5% |
10% |
4% |
3% |
7% |
|
Youth development |
5% |
10% |
1% |
2% |
9% |
|
Education, training and employment |
8% |
7% |
1% |
2% |
7% |
|
Arts, culture, and humanities |
2% |
5% |
1% |
1% |
2% |
|
Animals and wildlife |
7% |
4% |
1% |
2% |
1% |
|
International aid |
13% |
3% |
2% |
1% |
1% |
Source: 1997 survey by Canadian FundRaiser
1.4.2 Volunteering in the United States
Numbers
An
estimated 109 million adults aged 18 and over volunteered in 1998, up from
93 million in 1995.
56%
of adults volunteered in 1998, an increase of 13.7 percent over 1995, when
49 % of adults volunteered.
The
109 million adult volunteers gave a total of 19.9 billion hours during 1998,
an average of 3.5 hours a week.
The
volunteer workforce represented the equivalent of over nine million full-time
employees.
Their combined efforts were worth $225 billion; the assigned hourly value
(for 1998) was $14.30.
Women volunteer more than men (62% Vs 49%), however men who volunteered
gave more time than women (3.6 hours Vs 3.4 hours).
Seniors are volunteering in greater numbers, as are members of minority
groups.
Corporate angle
Corporate America is placing a greater value on employee volunteer
programs as a resource for achieving strategic business goals. 81 %
of companies connect volunteering to their overall business strategies, compared
to only 31 % who did so in 1992. Respondents to the survey unanimously
agreed that corporate volunteering helps create healthier communities and
improves a company’s public image; 97 % say these programs improve employee
teamwork.
Source: Points of light Foundation
Type of volunteer work performed and activity areas
Why people volunteer
Volunteering provides a variety of personal benefits and satisfaction, in addition to the benefits received by nonprofit organizations and society as a whole. The most important reasons cited were :
- feeling compassion for those in need (86%)
- having interest in the activity or work (72%)
- gaining a new perspective on things (70%)
- the importance of the activity to people the volunteer
respects (63%)
Source: Giving and Volunteering in the United States, Findings from the 1998 National Survey
1. Volunteers have credibility with the community
because they are not receiving payment from the organization.
2. Volunteers communicate sincerity and therefore are
very good representatives for public relations.
3. Without the stress of working for money in their volunteer
position, they can better accomplish their tasks.
4. Volunteers can provide the organization with demographic
diversity.
5. Volunteers can also bring diversity in experience and abilities.
6. Satisfied volunteers can communicate with the community in
which they live about the program, solidifying the relationship
between the organization and the populations served.
From 2001 NAFSA pre-conference workshop ‘Volunteer Management 101 for International Educators’, by Darlene E. Grega and Barbara Lamb
(Adapted from The Manual for Volunteer Management in AIDS Non-Profits)
2. VOLUNTEER STAFF RECRUITMENT AND MANAGEMENT
2.1 Volunteer Staff Management
From: Advising for Study in the United States, A Manual
for Educational Advising Professionals, pp. 217-220.
By Marti Thomson, Regional Educational Advising Coordinator
for East Asia
2.2 Training Packet for Volunteer Advisers: Table of Contents
From: Advising for Study in the United States, A Manual for
Educational Advising Professionals, p. 227.
By Marti Thomson, Regional Educational Advising Coordinator
for East Asia
NOTE: We were unable to obtain these materials in electronic form. If you do not have the advising manual in your office contact your program officer in ECA/A/S/A.
2.3 Orienting Your Volunteer
Things volunteers should know about your organizations:
2.4 Possible Elements Within a Volunteer Program
The elements of a volunteer program will naturally depend upon the shape, size and structure and purpose of that program. Here are some ‘parts’ that you might wish to consider for their applicability to your program.
Overall
written agency policy on volunteers
Separate
budget for volunteer program coordination
Formal
staff training in volunteer management
Written
job description for volunteer
Minimum
time commitment for volunteers
Formal
interview process for potential volunteers
Probationary
or trial period for new volunteers
Written
agency/volunteer agreement
Formal
volunteer orientation and training session
Scheduled
evaluation sessions with all volunteers
Volunteer
involvement in evaluating staff
System
of tracking volunteer hours
Annual
volunteer recognition event
Reimbursement
of volunteer expenses
2.6 & 2.4.: from the 2001 NAFSA pre-conference workshop ‘Volunteer Management 101 for International Educators’, by Darlene E. Grega and Barbara Lamb
2.5 Useful Web-Sites About Volunteering
Volunter opportunities and exchange programs
This is a homepage of the National Center for
Volunteering in the UK. You can find out more about volunteering, how to work
with volunteers, how to apply for volunteering in specific fields, etc.
http://
www.volunteering.org.uk/
The Structure for Operational Support of the
European Voluntary Service (SOS) has been appointed by the European Commission
to offer a contact point for projects and volunteers.
http://www.sosforevs.org/
Volunteering all over the world. You can find current available
placements for volunteers, in their database of volunteer organisations, for
specific fields and countries.
http://www.worldwidevolunteering.org.uk/
If you are already a volunteer in a non-governmental
organisation, and you would like to attend seminars and do projects, then you
should look into this site. EYE Network (European Youth Exchange Network) is
a network of NGOs which helps young people volunteer and educate themselves.
This organisation is supported by the European Commission and the Council of
Europe.
http://www.eyenetwork.org
Directorat – General for Education and Culture homepage. They
provide many opportunities in the following fields: Education & Training,
Culture, Youth, Languages, Audiovisual, Sport, and Civil Society. These can
include various forms of financial aid but exchanges as well (group exchanges,
a European voluntary service scheme and possibilities for youth initiatives).
http://europa.eu.int/comm/dgs/education_culture/index_en.htm
Volunteer management
IYV means International Year of Volunteers,
which was last year (2001). You can find many information on this topic, but
also on history of volunteering, global events, how to get involved in volunteering,
a lot of research material, which includes various books and articles that might
be helpful to both volunteers and volunteer recruiters.
http://www.iyv2001.org/iyv_eng/whatis/whatis.htm
This site is made especially for leaders of
volunteers. You can find information on volunteer management jobs, internships
and job exchange opportunities, links to everything in the volunteer field,
from conferences and associations to awards and web sites worldwide, articles,
electronic books, links to research and a comprehensive bibliography on volunteerism
and many more useful information.
http://www.energizeinc.com
Volunteer management and community engagement online resources.
A comprehensive index of all volunteer management resources online; an index
of courses in volunteer management at institutions of higher education, and
tips for volunteers.
http://www.serviceleader.org
Assossiation for Volunteer Administration (AVA) homepage. It
is an international professional association for individuals who share a commitment to
the effective leadership of volunteer efforts. Their mission is to strengthen
the profession of volunteer resources management.
http://www.avaintl.org
U.S. Department of State: Volunteerism in the
U.S. You can find information on government initiatives, speeches, books, articles
on volunteering.
http://www.usinfo.state.gov/usa/volunteer/
A wealth of resources for prospective volunteers, volunteer
resource managers, and community service leaders.
http://www.cybervpm.com/
CEV is the association for Europe’s national and regional volunteer
centres who are working together to: Promote volunteering,
influence policy, support new Volunteer Centres, share ideas and experience,
make volunteering more effective.
http://www.cev.be/index.htm
Volunteer Today is an e-newsletter for those
who manage the work of volunteers in nonprofit, government or corporate programs.
Its aim is two-fold: 1) build the capacity of individuals to organize effective
volunteer programs; 2) enhance the profession of volunteer management.
http://www.volunteertoday.com/
Site for volunteer managers, that is project
directors and volunteers.
http://www.casanet.org/program-management/volunteer-manage/
Institute for Volunteering research - Aiming to develop
knowledge and understanding of volunteering.
http://www.ivr.org.uk/index.htm
Prepared by Maja Savić & Iva Tarle, Educational
Advising volunteers
SIC – International Educational Center, Zagreb, Croatia
3.1 Evaluation of Volunteers Schemes – Two Perspectives
3.1.1 Educational Adviser Perspective
2002 Questionnaire to OSEAS & US Side Advisers:
Use of Volunteers
Questionnaire and questionnaire analysis
prepared by:
Lyubov Kitchigina, American Education Information Center, Tomsk, Russia
Questionnaire analysis available upon request at lyubov@sun.lib.tsu.ru
3.1.2 Volunteer Perspective
Analysis of 2002 Questionnaire for volunteers
at OSEAS advising centers
The Questionnaire was comprised and circulated via OSEAS listserv and REAC mailing list in February 2002. The survey is based on the answers of 22 volunteers currently working or recently retired from 10 Educational Advising Centers in 8 countries: Armenia, Croatia, Hungary, Kosovo, Lithuania, The Netherlands, Switzerland, and UK.
Who volunteers?
Almost half (45%) of the volunteers are students. A quarter of the respondents do not have other occupation besides volunteering at EACs (some are unemployed, some raise children, and some are retired). One questionnaire was completed by a Fulbright Full Grant Scholar for creative writing, several - by people who have part time jobs elsewhere.
The picture of the “main occupation” of volunteers at EACs does differ from the general one, where families, community service and singles are most likely to offer their services for free.
How do they find about a volunteering opportunity at the EAC?
Four most popular sources of information are:
Motivation
Several volunteers gave multiple answers to this question, but the majority was planning to study abroad.
In order of popularity the motives were:
Volunteers were asked about the benefits they are (or are not) offered by EACs for their help. 64% answered that they do get benefits, but none of them mentioned the benefits among the reasons to volunteer: volunteering isn’t really about tangible profit. As the answers show, it is much more about long term profits like job experience or future international studies that the volunteer expects to get.
It is worth noticing that a motive to work in a pleasant environment and healthy atmosphere is as important to volunteers as to gain experience in international education or to learn something new. In fact, healthy atmosphere in the Center determines whether all the other expectations of a volunteer can come true: no one is going to spend free time in a stressful, unpleasant environment.
Responsibilities
Volunteers mentioned a great variety of responsibilities they are assigned. A number of them are the only advisers in the Center, thus being responsible for all the activities EAC undertakes (for ex.: Educational Advising Center at the American Center of Geneva, Switzerland, is operated by 3 volunteers only; Gyumri IREX/EIC Advising Center, Armenia, is operated by a single volunteer who works at the Center from 10 A.M. to 4 P.M. every day).
More than half of the respondents (13 out of 22) are adviser’s assistants or information officers (the responsibilities of an information officer, according to their description, do not differ from those of an educational adviser). It is quite popular to ask volunteers to manage or research information on scholarships and special university programs (4), to employ them as editors of EACs newsletters (3) or fundraisers (2). There are volunteers assigned to take care of EACs libraries, web sites, outreach lectures (for ex. pre-departure orientation), administering practice tests. Tasks of some volunteers are limited to technical assistance: photocopying, letter posting, lending and collecting borrowed books, etc.
The duration of volunteer work is very different: it can be as little as few hours every two weeks or as much as 30 hours per week.
The majority of volunteers does take part in the decision-making process and are aware that they are a part of a team.
Training
Only two volunteers did not have any training. About one third have got rather informal training conducted by a Center employee or a senior volunteer. Such training was usually focused on specific tasks volunteer was supposed to perform. Another third had in depth training during which they were introduced to US education system, Center’s facilities, information materials, etc. Such training had fixed duration. Depending on the center it might last from 16 hours to two weeks. The latter is clearly more appreciated by the volunteers.
Other volunteers either attended special courses, i.e. fundraising, or were asked to read specialized materials (a reference book “Advising for Study in the US” and a volunteer training handbook were mentioned). There were several volunteers with a former educational advising experience who did not need any training.
Privileges
As it was noted before, the majority of EAC volunteers are offered some benefits for their help. All of them mentioned access to office facilities and resources: library, Internet, e-mail, photocopying (some centers limit it to 50 copies per month, some apply discounts), printing, etc. Common practice is to offer volunteers professional development courses organized by the Center for free (7) and free membership (6). Some centers offer professionally written reference letters and English language courses. (One volunteer indicated “a possibility to work in an international organization” as a privilege (Armenia).
Nobody mentioned reimbursements or travelling stipends.
Majority of volunteers said they do or plan to take advantage of the privileges they are offered.
Evaluation
1. Satisfaction.
86% of volunteers do feel that their work is appreciated.
We wanted to know how do they know about it. It appeared that it is mainly encouragement and thanks of paid educational advisers that makes them feel good and important (45%). This is exactly what few of the volunteers indicated as lacking: “I hope my work is appreciated, but I would like to hear that”; “I believe the staff understands how much time and effort we put into the work, but they do not have time to say thank you or just forget to do that.”
18% of volunteers received direct positive feedback from advisees and judge about their work appreciation from them. Volunteers who are the only advisers at the EACs feel the appreciation by renewed funding contracts and invitations to National celebrations at embassies or other official institutions (Switzerland). Assignment of harder and more demanding tasks was a sign of work appreciation for one volunteer (although this rule should apply to everybody).
2. Professional development.
Most volunteers feel they benefit professionally from volunteering at EACs:
3. Best use of volunteer work.
Volunteers were asked to express their opinion about being underestimated, to think whether they are given sufficiently challenging tasks. Absolute majority (77%) think their abilities are used worthily, because:
4. Overall evaluation.
45% - Very useful.
41% - Useful.
9% - Somewhat useful (“I do not come very often”).
0% - Thought it would be more useful.
A short resume:
Questionnaire and questionnaire analysis prepared
by:
Rasa Antanaviciute, Educational Advising Center, Vilnius, Lithuania
3.2.1 Volunteering in AEIC, Tomsk, Russia
Prepared by:
Lyubov Kitchigina, American Education Information Center,
Tomsk, Russia
Available upon request at lyubov@sun.lib.tsu.ru
3.4.2 Volunteering at VEAC, Vilnius, Lithuania
Former scheme
Vilnius Educational Advising Center (VEAC) offers volunteering experience since the year 1999. Until August 2001 however we have accumulated certain negative experience.
During that time a short, general ad about volunteering possibilities with two requirements – knowledge of English and PC user skills – was included into our flyers. Students used to come to the Center inquiring about volunteer work and ending up in our library - sorting old university catalogues out. We usually asked them to do simple, routine tasks that demanded minimal instruction. Our volunteers used to start enthusiastically, but disappeared after a while because the work they had to do was rather boring. Their work was so random that it did not give any substantial results. Besides that, it was hard for them to do a good job (although just trying to take the old catalogues away) without a more extensive training. In order to break the vicious circle and to get some help a new volunteer management policy was introduced.
New policy
The reform started when the only two advisers at VEAC realised they are not meeting any deadlines and it is impossible to serve about 5000 advisees per year maintaining all the Center’s facilities as well as writing projects and fundraising at the same time.
Recruitment.
First, job descriptions, requirements and privilege lists were created. A job description was to have a nice title and very concrete duties. General requirements included: being responsible, straight and enterprising; working at the Center no less than 6 hours per week; knowing English and having PC user skills.
Privileges we offered were discounts for test preparation materials, usage of office supplies, Internet access (no more than 5 hours per week), free one to one advising, professionally written reference letters, etc. Recently free 60 hour long English language classes for one volunteer at a time were added to the list.
Since VEAC has a mailing list of individual students who get latest information on scholarship programs for studies abroad via e-mail, volunteering announcement was mailed to the mailing list recipients. An application deadline was setup, applicants were asked to send us their CVs.
Selection.
9 students responded to our announcement. We chose 2 candidates for each of the 2 places and scheduled interviews. The interviews were conducted by a Center employee and an independent colleague from Vilnius University International Relations Office.
Since all the 9 candidates had exceptional CVs, it was rather hard to chose. Maturity and communication skills were the main criteria for addmission. Both selected volunteers still work very successfully at the Center.
Rejected applicants were granted the Center’s Friend’s name (usually given to our financial supporters) and a right to do TestPreps for free.
Management.
Both volunteers got rather informal guidance explaining the Center’s mission, routines, facilities and specific tasks volunteers are to do. They were given office space and a computer to share. Fixed shedule of their volunteering hours was created. Their work was thoroughly supervised for the first month at VEAC.
We introduced a file for volunteers to sign in and sign out, which let us keep track of their working hours. There are two common staff and volunteer parties a year - Christmas and Summer Leave - as well as occasional tees, lunches and other small, but rallying events.
Enhancement and results.
VEAC used the same volunteer recruitment scheme several times after September 2001. There are 4 regularly coming volunteers now: above mentioned Information Manager and Webmaster; a Library Manager, who takes care of all printed information in VEAC, updates it and binds useful contacts with foreign information-giving organisations; and an Information Manager’s Assistant, who works at the Center three hours a week.
Just to give you an idea of how much a volunteer can do during his 6 weekly hours, I will list the results of our Webmaster’s (he, in fact, became an IT manager) work. Thanks to his efforts VEAC has an online scholarship dissemination program, a data-base to keep information on TOEIC test takers, and an online library catalogue. The latter was created virtually from scratch. He started by creating an online catalogue program, registering book by book and finished by search engine design.
In January 2002 the same volunteer recruitment scheme was applied to look for volunteers to take care of our 2001 statistics. Two graduate students with MAs in Sociology responded to our request and did exceptional job on counting, sorting, and highlighting the main concerns of our advisees.
If an Information Manager and her assistant save me 9 or more hours every week, other volunteers do the jobs I would not even be able to perform myself because of lack of knowledge.
Possible obstacles:
3.2.3 Volunteering in SIC, Zagreb, Croatia
3.2.3.1 2001-02 Volunteer Management Scheme
Volunteer scheme 1999 - 2001
SIC has been running a volunteer scheme since September 1999, but it is only last autumn that we have created a satisfactory volunteer management structure. During previous years the major problems that we encountered were the fact that some our volunteers didn’t have a fixed schedule, some didn’t attend regular meetings and didn’t need to report regularly. Apart from that, there wasn’t sufficient recognition of their work on the part of SIC staff, which was a de-motivating factor.
Need assessment
For the academic year 2001/2002 we agreed there was need for the following number of volunteers: educational advising volunteers (4) and fundraising volunteers (2).
We introduced two new departments where we needed volunteers: public relations volunteers (2) and webmaster volunteer (1) for the On-Line Department.
Job development
Within the Educational Advising department there are numerous duties. Volunteers assist the advisor with working with clients. They maintain the library (enlisting new books, keeping the library in order), maintain the membership database, maintain the message board and the scholarship and study opportunities archive. They create educational materials for sessions and also pre-departure information. They do research on the web for different educational purposes – networking, creating statistics, gathering data etc. They create and edit the monthly SIC Newsletter.
Fundraising volunteers create projects that bring funding for the center. The projects SIC develops are all related to higher education in the country and abroad, and to sensitizing the Croatian population for civil society issues and initiatives. Several projects were realized during 2001/2002, one of which is Career for the Young – weekend workshops for students teaching them formats of business and academic writing.
Public Relations volunteers work on organizing public events like official openings, educational fairs and preparations for conferences. They maintain contacts with the media (radio, newspapers, TV, e-zines, web portals etc). They prepare press releases, and maintain the press clipping archive of the center. They constantly work on improving the visual identity of the center. This year they participated in creating SIC logo, and the entire new visual identity, including SIC letterhead, fax cover and web page design.
Webmaster volunteer maintains the SIC web page www.sic.hr. The volunteer is responsible for updating the page, changing announcements and special news, and taking down outdated data. The volunteer has room for initiative, so with her help we created new sections and added numerous useful links. One of the projects successfully completed during 2001/2002 is the new section “US web links”.
Before advertising we created a list of benefits the volunteers would have in our Center, in order to make the work more stimulating. In short, we offered free participation in SIC courses (prep-TOEFL, prep GRE and SAT, and Academic and Business Writing weekend workshop), possibility to attend NGO events as a SIC representative, free use of SIC resources (PC, Internet, scanning, photocopying), and the possibility of realizing their own initiatives and ideas.
Also, each volunteer was designated a workplace. Since our center moved in September 2001, now we have enough space for everyone to have a desk and an excellent PC with Internet access. All the computers in the center (10 computers in all) are networked and connected to the main computer, so everyone has access to all files, which greatly improves efficiency.
Recruitment
SIC takes on volunteers for a period of one year. We decided each volunteer would need to agree to work 8 hours a week, coming to the center twice a week for 4 hours. We announce a volunteer position opening through an advertisement. SIC advertised through our members’ mailing list and we put poster announcements at target universities. Volunteer positions for the academic year 2001/2002 were advertised in June 2001. 13 people responded to the advertisement. After the application deadline, short-listed candidates were called for an interview.
Interviewing
Short-listed candidates were invited to attend an individual interview at SIC premises, end of June 2001. The interview lasted approx. 45 minutes per candidate. The interview committee consisted of the Senior Educational Advisor, Educational Advisor and the Executive Director.
After the interview process, the interview committee decided which candidates will attend training. In the end, we recruited 4 volunteers for Educational Advising, 2 for Fundraising, 1 for Web development and 2 for Public Relations.
Volunteer Training
Volunteer training consisted of several parts. All candidates were asked to attend introductory lectures in order to find out more about SIC’ s history and activities. After that they had individual training with their coordinator. Also, specific duties were shown and explained to them by the volunteer that used to have their position. After the training was over, the final choice of which candidates will be taken on was made.
Supervision and Motivation
Each department has a Coordinator. Educational Adviser coordinates the Educational advising department and the Web development department. Executive Director is coordinator of the Fundraising department and the Public Relations department.
The Fundraising department, the PR department and the Web development department each meet on a weekly basis. There is a fixed time in the week designated for each meeting, e.g. PR department meets on Fridays, 1:30 PM. During this meeting short term assignments are designated, and also long-term planning is discussed.
The Educational Advising department doesn’t meet on a weekly basis. Instead, assignments are given individually. Since the Educational Advising volunteers work with clients, and therefore this interferes with other obligations, this scheme has proven to be more effective, since a definite time for a particular task is easier to arrange on a daily basis.
Apart from weekly meetings, each volunteer works under the supervision of her/his coordinator. When an assignment is finished, she brings it to her coordinator and they discuss it together before a final version is made.
SIC holds monthly meetings when all staff and volunteers meet. For this occasion everyone has to prepare a short report on her/his activities in the past period. This is an excellent opportunity for the different departments to get to know more about each other’s activities. The monthly meeting is also a place for evaluating each other’s work, giving comments, praises and criticism. In that way this meeting serves as a motivation factor, since it creates teem spirit, everyone gets a bigger picture of what are the different activities the center is involved in, and what impact it makes in our community. Departments and individuals who have been particularly productive get recognition in front of the entire team, which is also important for motivation.
Other forms of motivation include organizing informal meetings in the center and going out together. For example, Christmas and other national holidays are always celebrated by a small internal party in the center, where everyone gets to meet their colleagues in a more relaxed atmosphere. We organize games and give out little tokens of appreciation to each other.
Apart from that some other forms of informal socializing are organized – going out to a club, going bowling, etc. Also, the coordinators send seasonal e-cards and e-letters commending their volunteers on their great and dedicated work.
Recognition and Evaluation
SIC volunteers receive recognition on several levels. It is often pointed out to them that their work is integral to our center, and that the scope of our activities depends on them. They realize the importance their work has for SIC, and that gives them the best type of motivation.
Besides being internally praised for their work, our volunteers are an integral part of all SIC outward activities. They work on educational fairs, accompany staff on outreach, participate in conferences, represent SIC at various seminars and workshops.
In terms of evaluation, this year we have introduced several improvements. Earlier experience has shown work was not well coordinated and sometimes inefficient when there weren’t weekly meetings. Meeting on a regular basis has greatly improved the quality and the quantity of the work being done. This year the Educational Advising department wasn’t holding regular meetings at all, which we are aware has had negative effect on our work.
One thing that is a continual problem is creating a diverse and stimulating job description for each volunteer. A lot of the tasks are manual and repetitive (going to the post office, photocopying etc), so it isn’t easy to create a stimulating task for everyone.
As said earlier, SIC volunteers are taken on for a period of one year. Previous experience has shown that staying on longer isn’t really rewarding. A lot of the tasks are repetitive, so when they are completely proficient in them, it gets boring.
Also, previous experience made us change our policy of recruiting. Now our announcements are targeted to undergraduates from lower years at university. When we used to take on students near the end of their studies, they sometimes left in the middle of the year because they found employment, which is quite understandable. So now, in order to avoid losing them over employment we recruit younger students.
Again learning from previous experience, we decided each volunteer would have a fixed schedule of coming to the center each week, and would be obliged to inform the staff ahead of time in case there were any changes. This has greatly enhanced the quality of work being done, since the volunteers are aware we depend on them behaving responsible, the same way as if they were employed. SIC volunteers are treated the same as if they were employed (fixed schedule, meetings, briefs, written and verbal reports). This way they have the same responsibilities as if being employed, but also the same benefit of being treated as equals to employees.
At the end of their year of working at SIC, volunteers fill out anonymous questionnaires assessing the quality of their experience volunteering at SIC. They are given space to say what the bad points and the good points of working in SIC were, and to give ideas for improvement.
Prepared by Danijela Dolenec
Educational Adviser, SIC – International Educational Center
3.2.3.2 Impact Of Volunteer Work On Our Business Structure
The impact of volunteer work on SIC’s business structure cannot be overestimated. Their contribution was crucial to the creation of what SIC is today. Volunteers working in SIC from 1999 to 2001 have made possible the development and completion of a business structure necessary for the center to function successfully.
The abridged version of our 2001 Annual Report illustrates the extent to which volunteers contribute to the Center. It is important to emphasize that three of our departments – Public Relations, Fundraising and On-Line department – are volunteer departments coordinated by a SIC employee.
Adapted From 2001 Sic Annual Report:
2001 ANNUAL REPORT
Project: Student Resource Center Zagreb
For the period: January 1, 2000 to December 31, 2000
PROJECT AIMS
The main focus of our activity in the past year was the development of an efficient business structure that would ensure professional and successful operating of the center. In order to secure professional development of our core activity, educational advising, we worked out a structure and implemented it in our business practice.
The main components of the Educational Advising Department are educational advising for the United States, Open Society Institute (OSI) scholarships administration, and implementation of education-related civil society projects. All three components include providing information, advising and related services.
The operation of the Educational Advising Department requires the following support departments: Accounting, Fundraising, System Administration, On-line, and Public Relations Department.
Activities of all departments are coordinated by a general manager. Finally, by means of our development strategy we plan our future activities in the next two-year period. This business structure has been developed to ensure our long-term self-sustainability.
IMPLEMENTATION
In order to ensure professional operating of the center we developed a business structure that is an upgrade of our previous business structuring. There emerged a need to introduce new elements to our existing business structure in order to implement our goals. The visual presentation on the page 21. outlines the main elements of our new structure.
VOLUNTEER DEPARTMENTS
I. FUNDRAISING DEPARTMENT
ACTIVITIES
The purpose of the Fundraising Department is to secure funding for successful operating of our main department, the Educational Advising Department.
Activities of the department are divided into three categories:


1. Fundraising from governmental institutions
2. Fundraising from corporates
3. Fundraising from foundations
Activities of the department are implemented exclusively through projects.
Each project is carried out in four stages:
1. Fundraising from governmental institutions
1.a) Projects realized by volunteers:
1. b) Volunteer projects in progress:
Project submitted to: Japanese Embassy in Zagreb
Project submitted to: Stability Pact
2. Fundraising from corporates
Projects submitted to corporates were exclusively oriented towards in-kind donations.
Projects realized by volunteers:
Funder: Algoritam
Donation of foreign language dictionaries.
Funder: Institute for Lexicography Miroslav
Krleža, 2001-2010.
Donation of encyclopedias and lexicons.
STAFF AND PROFESSIONAL DEVELOPMENT
In June 2001 we recruited two fundraising volunteers. In September they received professional training. The training program addressed key principles of fundraising and lasted one week.
The training program was coordinated by Ninoslav Scukanec, the fundraising department coordinator. Fundraising volunteers from the previous year trained new volunteers.
Coordination of volunteers is carried through weekly fundraising meetings. Fundraisers are also requested to submit a monthly report at the monthly SIC team meetings for employees and volunteers. Fundraising volunteers had a fixed schedule and worked two days a week for four hours.
2. PUBLIC RELATIONS DEPARTMENT
Owing to the increase of public-related activities, there emerged a need for a separate department that would deal with public relations. In September we established the Public Relations Department.
The goal of the Public Relations Department is:
The prerequisite for successful operating of the department was the creation of the following resources:
a) Providing continuous outreach for the promotion of US higher education and the OSI scholarship programs
We focused on lectures, presentations, and speaking platforms at high schools and academic institutions in three largest university centers in Croatia; Zagreb, Split and Osijek:
b) Ensuring promotion of the center
Promotion of all our activities was realized through a media campaign. We managed to disseminate information about the center through the following media:
SIC representatives were guest speakers in
several shows on the national television (HTV) such as Dobro jutro Hrvatska,
Zagrebacka panorama and Svakodnevica.
We were also guest speakers at the local TV station,
OTV, in the Serbus Zagreb show.
We advertised some of our scholarship programs through commercial radio announcements on the Open Radio. Moreover, we were guest speakers in a number of radio shows at the Croatian Radio-Radio Sljeme, Croatian Radio 1, Croatian Radio 2, Obiteljski radio and Radio Student.
All our scholarship competitions were advertised
in daily newspapers (Jutarnji list, Novi list, Glas Slavonije) and/or
weekly magazines (Nacional, Feral Tribune).
Croatian daily newspapers Vjesnik i Vecernji
list published articles about our activities.
Web promotion consisted of posting commercial banners on a Croatian web portal (www.monitor.hr) as well as posting weekly announcements of our activities at the largest student portal (www.student.hr). With several institutions we made an agreement to provide links to our web site (University of Zagreb, University of Split, University of Osijek, Central European University Budapest, British Council Zagreb).
c) Organizing various public events
In 2001 the Public Relations Department organized two public events:
Open House
25 October 2001, Venue: SIC
On the occasion of relocation of our center and selection for the ”2001 - 2002 ETS Excellence Award”, we have organized an open house event for our business partners and media representatives in our new premises. The event received excellent media coverage. It also proved to be an excellent opportunity for professional networking.
International Educational Week (IEW)
November 12-16, 2001
The goal of the International Educational Week is to promote international educational exchange and to acquaint the public with the many diverse possibilities of the US higher education. In Croatia, this week was celebrated with a series of events organized by our center.
The IEW activities were announced to the press at the press conference held on November 13 in SIC.
The IEW program consisted of the following activities:
1. Speaking platforms:
2. International Student Fair
Venue: SIC, November 15, 2001
Program included:
STAFF AND PROFESSIONAL DEVELOPMENT
In June we recruited two public relations volunteers. In September Ninoslav Scukanec, coordinator of the Public Relations Department, delivered training for new volunteers.
It is important to mention that none of SIC employees received professional training in the field of public relations. For this reason the training for volunteers aimed to acquaint the volunteers with the structure and activities of the center. The second aim of the training was to pass on our previous experience with media. We decided to structure the PR until the end of 2002. In this period we planned to educate PR staff through professional PR programs and to determine the scope and type of PR activities needed by the center.
From December 10-15 Ninoslav Scukanec attended a PR course for NGOs at the Center for Independent Journalism in Budapest, Hungary. The course was organized by the Center for Independent Journalism, the Danish Center for Human Rights and the South East European Network for Professionalization of the Media. It was funded by the Danish Center for Human Rights and FRESTA.
The course focused on developing communication, lobbying and advocacy skills using the media. The objective of the course was to offer a hands-on guide to the participants to develop communication skills, create PR strategies, prepare and handle campaigns, build and maintain media contacts. It was designed for press officers of non-governmental organizations.
3. ON-LINE DEPARTMENT
In the course of our development, we noticed an increasing discrepancy between information and services offered at the center and on-line. The quantity of information and services available in the center greatly exceeded those offered on-line while at the same time the number of on-line clients considerably increased.
In 2001 we decided to restructure our on-line services following the structure of the services offered at the center. We focused on the development of the following on-line resources:
1.) website
Our goal was to create a new website that would serve as a virtual educational advising center. From March till September 2001 we worked on the development of our new site. The aim was to create a well-structured site; easily navigable and user friendly; professionally designed and commercially attractive to potential business partners.
In order to meet the needs of our on-line clients we created a bilingual site with a web-shop offering books and information packages. On-line membership is the service introduced two years ago.
The site also contains a new section entitled ‘Scholarships’. This section provides information about the OSI scholarship programs that we administer as well as application materials for each scholarship competition.
Owing to these improvements the number of visits to our site doubled in the period from September till December 2001. Owing to the web promotion of our preparation courses we also recorded a significant increase in the number of course participants.
Since September the site is being weekly updated. We also decided to appoint a content provider who is constantly upgrading and enriching the site.
2.) SIC on-line newsletter
As in 2000, our monthly on-line newsletter is prepared and edited by an educational advising volunteer. In the past year we created a new visual identity of the newsletter and increased the number of scholarships competitions and academic news presented in each issue. New section of our website contains all past issues of SIC Newsletter.
3.) Mailing list
We detected a need to create a comprehensive mailing list that would enable us to provide members and clients with information on our activities and to market our services. The mailing list consists of specialized subgroups for each of our activities (OSI scholarship administration, PR activities etc.).
STAFF
In September we recruited volunteers for web-site development, SIC newsletter and mailing list maintenance. The volunteer for web-site development did not receive professional training because she is experienced in the creation and maintenance of web site. The volunteer responsible for editing the newsletter and the volunteer responsible for our mailing list received training for educational advising department, because most of their work is related to the EA department. The On-line Department is coordinated by Ninoslav Scukanec, SIC Executive Director, through weekly departmental meetings.
4. BILL OF RIGHTS FOR VOLUNTEERS
From 2001 NAFSA pre-conference workshop ‘Volunteer
Management 101 for International Educators’, by Darlene
E. Grega and Barbara Lamb
Source: American Red Cross. ‘The Bill of Rights for Volunteers’,
FundRaising Management, August, 1982, p. 26